Where it started is anybody's guess. As McDonald’s corporation grew and shareholders demanded higher profit, cheaper ingredients were continually sourced to meet that need. In 2015, putting profit margin over people’s health is proving to be a dangerous plan for companies still clutching this failed business model. Some may say, if you want healthy food, don’t go to McDonalds. Through the work of Vani Hari, Morgan Spurlock, and many other independent investigators throughout the world the public found out it wasn’t just about healthy or unhealthy food. There was a bigger battle taking place in our communities and individual lives. The fight was against a food industry that knowingly uses toxic ingredients and known cancer carcinogens. A moral and ethical struggle has started to materialize. Corporations who, like sociopaths, have no empathy or humanity by their very nature have, and still are making anti-human decisions. When individual petitions didn’t work and occasionally watered down press from the mainstream failed to make a dent, the people picked up historically proven tactics whose effects were boosted by social technology.
The writing has been on the wall for years concerning McDonald’s decline as they floundered amidst a continually educated consumer base. As McDonald’s “struggled to connect with health conscious millennials” as reported by the Washington Times back in April, a bigger trend was afoot. In typical corporate fashion, McDonald’s first unsuccessfully attempted to put the squeeze on their employee’s wages to slow the outflow of capital. Shortly after, McDonald’s announced they were closing 700 stores globally. When the mainstream press started to report the corporation's devastating profit plunges, the burger slingers days appeared numbers. McDonald’s announced they would stop reporting “monthly same-store sales data.” Business Insider has now ran the headline, “McDonald's franchisees say the brand is in a 'deep depression' and 'facing its final days.’ In the article, individual franchise owners publicly slammed their corporate leadership saying things like:
"I have been in this business since the early 1970s but have not seen us this leaderless in all my time."
“…we continue to jump from one failed initiative to another.”
“They are throwing everything they can against the wall to see what will stick…”
Perhaps the real lesson here is karma. Perhaps no matter what large, abusive corporations scramble to put together attempting to satisfy The People’s needs at this point makes no difference. Somewhere, somehow, in the past, decisions were made from such corporations to use inferior ingredients, toxic compounds, and abusive practices. Whether those decisions were made from ignorance, for financial gain, because the law allowed, or simply from willful neglect seems to make little difference at this point. The people are continually speaking with their monetary votes and community education. Their amplified voice has become deafening and their financial influence is tsunami-like. No single corporation attempting to stand alone against such forces will sustain these gail-force winds of change. While still boasting “billions and billions” served on their franchise sign, it appears McDonald’s future relevance is now on the menu...and consumers are ignoring that as well.
The writing has been on the wall for years concerning McDonald’s decline as they floundered amidst a continually educated consumer base. As McDonald’s “struggled to connect with health conscious millennials” as reported by the Washington Times back in April, a bigger trend was afoot. In typical corporate fashion, McDonald’s first unsuccessfully attempted to put the squeeze on their employee’s wages to slow the outflow of capital. Shortly after, McDonald’s announced they were closing 700 stores globally. When the mainstream press started to report the corporation's devastating profit plunges, the burger slingers days appeared numbers. McDonald’s announced they would stop reporting “monthly same-store sales data.” Business Insider has now ran the headline, “McDonald's franchisees say the brand is in a 'deep depression' and 'facing its final days.’ In the article, individual franchise owners publicly slammed their corporate leadership saying things like:
"I have been in this business since the early 1970s but have not seen us this leaderless in all my time."
“…we continue to jump from one failed initiative to another.”
“They are throwing everything they can against the wall to see what will stick…”
Perhaps the real lesson here is karma. Perhaps no matter what large, abusive corporations scramble to put together attempting to satisfy The People’s needs at this point makes no difference. Somewhere, somehow, in the past, decisions were made from such corporations to use inferior ingredients, toxic compounds, and abusive practices. Whether those decisions were made from ignorance, for financial gain, because the law allowed, or simply from willful neglect seems to make little difference at this point. The people are continually speaking with their monetary votes and community education. Their amplified voice has become deafening and their financial influence is tsunami-like. No single corporation attempting to stand alone against such forces will sustain these gail-force winds of change. While still boasting “billions and billions” served on their franchise sign, it appears McDonald’s future relevance is now on the menu...and consumers are ignoring that as well.
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