In the age of rapid marketing campaigns, viral slogans, and mass multimedia companies have reinvented and deepened their consumer reach. Indeed, companies are now able to tout their products and services to consumers in ways limited only by imagination. Even political candidates have jumped on the bad wagon with brand Obama winning ‘Marketer of the year’ in 2008. Where is it all leading? Have we reached advertising burnout? Have our minds reached saturated with ads, slogans, and clever taglines?
Nowadays, quick searches of the internet will unknowing attract a battalion of advertisements rushing towards you like mosquitos on a humid summer evening. These ads are typically comprised of companies eager to show off their stuff not caring if they annoy you with their pop-up ads or targeted email advertising. Every company has their emblem or logo plastered over products and packaging like mini billboards showing off their newborn creations like proud mothers and fathers. So why are GMO manufactures some of the first sectors in history that don’t market to the consumer? Furthermore we have, for the first time in the history of marketing, these same companies fighting (and taking major legal action) at all costs to keep their name and product information off the packaging. In fact, these manufacturers don’t even want their products in the public eye. Basic marketing classes across the country are feverishly attempting to rewrite their college textbooks to include such underhanded tactics. Professors are struggling to answer student’s questions regarding the purpose of such practices. Even big tobacco plastered their name and products all over the world with devilish glee. The US population as a whole is left with one big question mark. Logic and basic marketing principles be damned, the GMO companies attempting to own and patent nature forge ahead with the best product that no one knows where to buy, how to find, or what it really is.
So how is Monsanto, Syngenta, DuPont, and other GMO peddlers making all this money to continue to constantly expand aggressively across the world? The business model is becoming clear:
Step 1: Create a market no one knows about
Step 2: Allow no competition
Step 3: Protect your monopoly through legal action and buy up your competition
It’s clear now that we, the public, must be supporting a large part of this GMO food. Why else would multimillions be spent by GMO food manufacturers in California, Oregon, and Colorado to defeat a simple label on the package that their product is in? I say to Monsanto et al., “Be proud of your products and tout their benefits”. After all, long term independent studies show they are okay for us to eat……right?
Nowadays, quick searches of the internet will unknowing attract a battalion of advertisements rushing towards you like mosquitos on a humid summer evening. These ads are typically comprised of companies eager to show off their stuff not caring if they annoy you with their pop-up ads or targeted email advertising. Every company has their emblem or logo plastered over products and packaging like mini billboards showing off their newborn creations like proud mothers and fathers. So why are GMO manufactures some of the first sectors in history that don’t market to the consumer? Furthermore we have, for the first time in the history of marketing, these same companies fighting (and taking major legal action) at all costs to keep their name and product information off the packaging. In fact, these manufacturers don’t even want their products in the public eye. Basic marketing classes across the country are feverishly attempting to rewrite their college textbooks to include such underhanded tactics. Professors are struggling to answer student’s questions regarding the purpose of such practices. Even big tobacco plastered their name and products all over the world with devilish glee. The US population as a whole is left with one big question mark. Logic and basic marketing principles be damned, the GMO companies attempting to own and patent nature forge ahead with the best product that no one knows where to buy, how to find, or what it really is.
So how is Monsanto, Syngenta, DuPont, and other GMO peddlers making all this money to continue to constantly expand aggressively across the world? The business model is becoming clear:
Step 1: Create a market no one knows about
Step 2: Allow no competition
Step 3: Protect your monopoly through legal action and buy up your competition
It’s clear now that we, the public, must be supporting a large part of this GMO food. Why else would multimillions be spent by GMO food manufacturers in California, Oregon, and Colorado to defeat a simple label on the package that their product is in? I say to Monsanto et al., “Be proud of your products and tout their benefits”. After all, long term independent studies show they are okay for us to eat……right?
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